Prepared food, bakery items to no longer go to waste at Whole Foods with new app partnership
2024-07-23
Whole Foods Partners with Too Good to Go to Reduce Food Waste
In a groundbreaking move to combat food waste, Whole Foods Market has teamed up with the innovative app Too Good to Go. This collaboration aims to give customers a convenient way to access surplus food that would otherwise go to waste, while also promoting sustainable practices in the retail industry.
Whole Foods customers can now purchase "Surprise Bags" through the Too Good to Go app, which offer a variety of surplus food items at deeply discounted prices. These bags include either Prepared Food Surprise Bags, featuring soups and ready-to-eat meals valued at for just .99, or Bakery Surprise Bags, showcasing muffins, breads, scones, and cookies worth for only .99.This initiative not only provides customers with significant savings but also empowers them to make environmentally conscious choices. By rescuing these surplus items, customers are directly contributing to the reduction of food waste, a pressing global issue.
A Collaborative Effort to Drive Sustainable Change
The partnership between Whole Foods and Too Good to Go represents a significant milestone in the retail industry's commitment to sustainability. By leveraging their combined resources and expertise, the two companies are paving the way for more sustainable practices across the sector."We are thrilled to be part of the Too Good To Go community," said Caitlin Leibert, Vice President of Sustainability at Whole Foods Market. "As part of our purpose to nourish people and the planet, we continue to invest in new and innovative ways to keep unsold food out of our landfills and empower our customers to make environmentally conscious choices."Chris MacAulay, Vice President of Operations North America at Too Good to Go, echoed this sentiment, stating, "We are excited to join forces with Whole Foods Market, a company known for its dedication to quality and one that shares our passion for sustainability. This collaboration allows us to give millions of consumers across the country a simple way to join the fight against food waste."
Expanding the Reach of Sustainability Efforts
The nationwide rollout of this initiative marks a significant step in both Whole Foods' and Too Good to Go's ongoing commitment to reducing food waste. By making the Surprise Bags available in Whole Foods stores across the country, including in Connecticut, the companies are poised to reach a vast audience and inspire more consumers to adopt sustainable practices.Last year, Whole Foods Market donated nearly 34 million pounds of food to programs across the United States, demonstrating their dedication to minimizing waste. This new partnership with Too Good to Go further solidifies their commitment to nourishing both people and the planet.Customers can start rescuing surplus food from Whole Foods Market by downloading the Too Good to Go app, available on both iOS and Android platforms. This simple action empowers individuals to make a tangible difference in the fight against food waste, one Surprise Bag at a time.
